How to design complete identity and website for Trojan Storage.
Chris & Jose breakdown the Trojan Storage rebranding as a case study.

Table of Contents:

02:22 Q: How do you determine the design style/approach?
03:57 Identify Demographics & Psychographics of Users.
04:28 A designer needs to have empathy + imagination.
04:53 Mindwalking exercise: get in the mind of the customer.
06:31 Take action from the customer insights.
07:35 Defining the Brand (Culture, Customer, Voice, Feel, Impact, & X-Factor)
08:07 Scaffolding attributes in a brand positioning statement.
09:27 Competitor Design Research
10:36 Logo: How to translate visual keywords into design.
13:03 Fit Check: Establish Compatibility of design direction
16:28 Q: Before presenting stylescapes, did you first let clients know what to expect?
18:33 Quick Mockups: To show clients how the brand would work in real life.
20:30 Getting Feedback and balancing styles.
22:21 Q: How do you determine the voice and messaging?
25:20 Q: How do you manage the project with the client and team?
28:00 Straight Line System: Ideal versus reality (Jordan Belfort)
30:48 Benefits: Expanding the business relationship.
34:15 Design Tips
36:10 List of Classic Fonts

Key Takeaways:
Facilitate a conversation with the clients about the customers.
Stylescapes: Show different design concept directions that are a mashup of the brand attributes.
Design the site so that the business has leverage in how people determine the value of their business.
Simple classic design with beautiful fonts helps you to create flexible designs for many applications.
Looking through the eyes of the user with brand attributes can help you with copywriting.

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    Identity definition, the state or fact of remaining the same one or ones, as under varying aspects or conditions: The identity of the fingerprints on the gun with those on file provided evidence that he was the killer. See more.

  • Identity | Definition of Identity by Merriam-Webster

    Identity definition is - the distinguishing character or personality of an individual : individuality. How to use identity in a sentence.

  • Introduction to Identity on ASP.NET Core | Microsoft Docs

    By Rick Anderson. ASP.NET Core Identity is a membership system that supports user interface (UI) login functionality. Users can create an account with the login information stored in Identity or they can use an external login provider.

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    For an instant he seemed to see this unnatural contest between a dead intelligence and a breathing mechanism only as a spectator--such fancies are in dreams; then he regained his identity almost as if by a leap forward into his body, and the straining automaton had a directing will as alert and fierce as that of its hideous antagonist.

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    Directed by James Mangold. With John Cusack, Ray Liotta, Amanda Peet, John Hawkes. Stranded at a desolate Nevada motel during a nasty rain-storm, ten strangers become acquainted with each other when they realize that they're being killed off one by one.

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    Identity is the qualities, beliefs, personality, looks and/or expressions that make a person (self-identity) or group (particular social category or social group), in psychology. [citation needed] Categorizing identity can be positive or destructive.A psychological identity relates to self-image (one's mental model of oneself), self-esteem, and individuality.Consequently, Weinreich gives the definition: "A person's identity is defined as the totality of one's self-construal, in which how one ...

  • IDENTITY (Property) (Transact-SQL) - SQL Server | Microsoft Docs

    CREATE TABLE (Transact-SQL) IDENTITY (Property) 03/14/2017; 4 minutes to read +1; In this article. APPLIES TO: SQL Server Azure SQL Database Azure SQL Data Warehouse Parallel Data Warehouse Creates an identity column in a table. This property is used with the CREATE TABLE and ALTER TABLE Transact-SQL statements.

  • IDENTITY | meaning in the Cambridge English Dictionary

    identity definition: 1. who a person is, or the qualities of a person or group that make them different from others: 2…. Learn more.

  • Identity (film) - Wikipedia

    Identity is a 2003 American psychological slasher film directed by James Mangold from a screenplay by Michael Cooney. The film stars John Cusack, Ray Liotta, Amanda Peet, Alfred Molina, Clea DuVall and Rebecca De Mornay.. While the plot is not a direct adaptation of Agatha Christie's 1939 whodunit And Then There Were None (which was adapted for feature films in 1945, 1965, 1974, 1987 and 1989), the story draws from the structure of the novel.Ten strangers arrive at an isolated hotel, become ...